Global MBA with a concentration in Marketing
When compiling our ranking for the best online masters degrees the data demonstrated the University of Houston-Victoria. UHV’s Global MBA with a concentration in Marketing is one of the best prices for the best quality in America. At only $416 per credit the program the price can’t be beaten (it’s the fourth-best on our list). There are few programs that are AACSB-accredited and under $500 per credit in the entire country, so UHV is a great choice. As for program specifics, the case for choosing UHV is strong. With five convenient start times a year the program is accessible for working people and family men and women.
The Global MBA takes 16 months and is 36 credits. There are no campus requirements and it is 100-percent online. The MBA core (10 courses) is conventional and effective with the standard broad-based approach. Knowledge of business administration, law, ethics, operational management, finances, and accounting are covered.
In comparison with other programs, one different element to mention is the marketing portion is only two classes, whereas other programs offer three or four. Admission to the program includes a minimum 2.5 GPA and a statistics prerequisite. There is a GMAT waiver if you meet the conditions. Taken together, the cost, quality, and accessibility put UHV on our top 30.
About the University of Houston-Victoria
The University of Houston-Victoria is a small public university in Victoria, Texas. UNV is one of four members of the UH System and offers 70 degree programs and concentrations through personalized learning.
- Location: Victoria, TX
- Percentage of Graduate Students: 24.8%
- Student to Faculty Ratio: 16 to 1
- Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
Why should I earn an online MBA?
According to the National Center for Education Statistics, the Master of Business Administration is the most popular graduate-level degree in the United States. There were nearly 190,000 MBAs awarded in 2013-14 which represents more than a quarter of all masters degrees conferred during that academic year. MBA programs prepare students for leadership roles in today’s corporate world. Oftentimes, MBA students select a specialization, or concentration for their masters degree. Marketing is a highly popular MBA concentration. This is no surprise given the explosion of marketing needs with our social-media-driven world. Earning an online MBA in Marketing sets you up as an expert in the marketing field.
What kind of job can I get with an Online MBA in Marketing?
The world opens up for students who have an MBA in marketing in hand. Here are some of the most frequently chosen careers in professional marketing:
Market Research Analysts: These analysts must research and analyze the factors that form marketing campaigns. They look at competitor rates, sales trends, and market activity. They also take into account demographic-related factors such as the region of residence, age, and socioeconomic background of various consumer groups. Research analysts organize this data and present their findings using data tables, graphs, and other measuring tools, creating a comprehensive report.
Top Executives: This is a general term for individuals who manage departments or branches in an organization. In corporate marketing, top executives serve in roles such as creative directors or marketing directors. They manage sales reports, employees, and perform other tasks to ensure their department’s marketing goals are met.
Advertising, Promotions and Marketing Managers: These managers develop and oversee strategies that promote specific products and services. These campaigns include consumer surveys and billboards, promotional giveaways, banners and advertisements in print, and digital and social media. To create these marketing campaigns, managers collaborate with sales representatives, graphic artists and designers, and members of other departments in their organization.
Sales Managers: Sales managers oversee various teams of sales personnel in nonprofit organizations, private companies, and other organizations. They create sales goals with measurable objectives for their teams and then track performance through data analysis and evaluation. Additionally, sales managers create training programs and other professional development opportunities for employees.
What kinds of classes will I take with an Online MBA in Marketing?
Most programs start with a core of MBA, or Master of Business Administration classes, and it usually takes anywhere from ten to thirty credits to complete. Courses may include Accounting for Decision Making, Business Strategy, Finance, Marketing Management, Managerial Finance, Business Analytics, Microeconomic Analysis, Leadership in Organizations, Fundamentals of Economics, and Administrative, Organizational, and Operations Concepts for Managers. Once these core MBA classes are complete, you will choose a concentration. The Marketing concentration is anywhere from six to eighteen credits. Most programs require an average of 36 credit hours for graduation. Marketing classes may include:
- Customer Behavior
- Market Opportunity Assessment
- Decision Marketing in Global Markets
- Strategic Supply Chain Management
- Customer Relationships: Development and Management
- Strategic Logistics Management
- Marketing and Operations Decision Points
- Global Marketing
- Global Brand Strategy
- Digital Marketing and Promotion
- Marketing Strategy
- Product Management
How much money can make with an Online Masters Degree in Marketing?
This answer depends on several factors, and there are many different jobs available with a marketing degree. Here’s some key factors: the job title and organization, type of degree, years of experience, and the geographic location all factor into pay. The Bureau of Labor Statistics (BLS) states that the median salary for a person with a masters degree vs. a bachelors is at least a difference of $12,000. This fact can provide motivation to jump into earning a masters as a more favorable ROI is assured. A look at several different titles and positions (according to Payscale) for those with a masters in marketing shows a range of $65,000 to $165,000.
The MBA in Marketing, which most of the degrees on our list fit into, offers higher earning potential. The fact is the MBA is still the gold standard for employers to know you have what it takes to lead and manage an organization. Employers especially recognize AACSB-accredited programs (as many are in our top 30). Some examples of positions include a Senior Marketing Manager, which requires knowledge and skills in business administration and earns $115,000 wheres as Marketing Manager (which does not require an MBA) makes $67,400. Again, the type of job matters a lot too. Advertising and Promotions Managers, according to the BLS, have a median salary of $106,100 in 2017, with the top 10% earning more than $200,000 per year.
What professional organizations should I belong to with an Online MBA in Marketing?
Professional connections are crucial both during an online MBA program and after when you are in the job market. It is important to learn about different approaches to marketing. Professional organizations offer connections for students who want to learn more about their career path. Here are some professional organizations worth considering:
- American Marketing Association (AMA): This is the largest marketing association in North America and is a vital resource that thousands of marketers utilize on a regular basis.
- Society for Marketing Professionals: There are more than 6,000 marketing professionals in the U.S. who are enrolled in SMP. The organization draws support from 3,500 firms nationwide. Members have access to networking events, a journal subscription, career leads, and the society’s online marketing center.
- The National Association of Sales Professionals (NASP): Founded in 1991, The National Association of Sales Professionals has been committed to developing, marketers and sales professionals into leaders in the sales world.
- eMarketing Association (eMA): The eMarketing Association is an international association, and one of the largest in the world. It provides resources and services to the online global marketing community.
- Sales & Marketing Executives International (SMEI): Sales & Marketing Executives International (SMEI) is a global organization dedicated to connecting individuals in both sales and marketing.
- Social Media Club: Social Media Club promotes social media literacy. The organization works to develop industry standards by providing members the knowledge of trends in social media marketing.
If you enjoyed this ranking for the top online MBA in Marketing programs, please check out the following other rankings and pages.
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