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online DBA in Marketing, marketing degrees

Are you thinking about pursuing a Ph.D. in marketing? This article ranks the top online doctoral marketing degree programs across the country. Marketing is a very diverse discipline. Those who want to pursue marketing at the doctorate level already have a lot of experience with this. The marketing field encompasses advertising, media planning, brand management, and much more. 

You may find yourself drawn to the things that make consumers tick. Perhaps you want to dive deeply into research methods and teach at a university. On the other hand, you may simply want to achieve the highest academic honor you can in your field. Regardless of your reasons for wanting to earn your doctorate degree or PhD in marketing, we’re here to help.

You May Also Like: The 20 Fastest Online Doctoral Programs

What Is the Job Outlook for Those With a PhD in Marketing?

Marketing as a whole is a vast industry. Advertising, promotions, and marketing management is projected to grow by 10% through 2031. Over the next decade, around 35,300 new openings for such professionals are projected each year. According to the Bureau of Labor Statistics, the median annual salary for marketing managers is $133,380.

Why Pursue A PhD in Marketing?

There are many excellent reasons to pursue a doctoral marketing degree. For starters, it can open up some exciting career opportunities. For example, you could become a professor and teach the next generation of marketers. You could work for a research firm helping companies understand their customers better. Plus, marketing programs will prepare you for a number of high-level (and high-paying) careers in the field.

Another reason to pursue a PhD in marketing is that you get to dive deep into a subject you’re passionate about. Are you fascinated by consumer behavior, brand management, or advertising? A PhD in marketing will allow you to explore those topics in greater detail. You’ll get to work with other marketing professionals and business leaders. And with an online doctor of marketing, you will also have the chance to contribute to the body of knowledge in the field.

Related: Where to Find the Best DBA or Doctor of Business Administration Programs

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Should You Pursue a Ph.D. in Marketing Online?

Taking a step this big can be concerning. And you might wonder if a marketing doctoral degree is worth it. Pursuing a Ph.D. in marketing is not for everyone. It’s a big commitment, both in terms of time and money. You’ll need to be willing to put in long hours of research and writing. And you may have to sacrifice other aspects of your life to do so.

However, an online doctorate marketing program will allow you unparalleled flexibility. Most Ph.D. online marketing degree programs will require some on-campus components. But they are minimal compared to the on-campus programs. And you will also have the opportunity to study from anywhere in the world. Moreover, you won’t need to relocate to pursue your doctorate. Typically, you will only need to visit campus occasionally during your marketing online program. And in some cases, there are no required residencies at all to earn an online doctorate.

An online marketing Doctor of Business Administration or Ph.D. can also save you money. You won’t need to worry about expenses like student housing. And you’ll save on commuting as well. Plus, many online marketing programs offer in-state tuition rates no matter where you live. Additionally, online marketing students don’t have to abandon their careers to attend a Ph.D. program. Instead, you can earn your marketing doctorate around your full-time job. This way, you can continue earning while pursuing your doctoral degree. 

Best Marketing Doctorate Online Programs

SchoolTuitionAdmission RateGraduation RateScore
California Miramar University$7,02057%62%9
Liberty University$7,89399%62%9
Kennesaw State University$5,32882%49%8
University of Maryland$16,23852%88%8
Grand Canyon University$10,65583%45%7
National University$15,91255%47%7
Pace University$25,56088%59%7
Keiser University$30,03296%67%7
Alliant International University$19,484100%9%6
Baker College$12,71041%21%5

Methodology For The Best Online Doctoral Programs in Marketing

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Unfortunately, there are not a lot of online PhDs in Marketing that fit our school rankings criteria. Many of the doctoral programs are DBAs with Specializations in Marketing. Online DBA programs have a similar curriculum as a Ph.D. in Marketing. The primary difference is that they are more practical rather than theoretical. If you want a career in academia, a PhD in marketing program is likely the best option for you. But if you want to expand your professional horizons within the industry, a DBA will give you the tools to do so. 

Despite the lack of online PhD marketing programs, we still found some great colleges for these school rankings. This article features the top 10 schools with a DBA or PhD in Marketing. Each school was required to meet some essential criteria. For example, the schools must be US-based, non-profit institutions. And each college must be properly accredited. Once we had our list, we ranked each of the online schools based on the following factors:

Graduate Tuition/Fees
  • Less than $10,000/year – 3 Points
  • $10,001-$20,000/year – 2 Points
  • More than $20,000/year – 1 Point
Applicants Admitted
  • Less than 25 percent – 1 Point
  • 25 percent to 50 percent – 2 Points
  • More than 50 percent – 3 Points
Graduation Rate
  • 50 percent or Greater – 3 Points
  • 25 percent-49 percent – 2 Points
  • Less than 25 percent – 1 Point

Our information came from NCES College Navigator. Please note that rates are based on in-state graduate tuition per academic year. For out-of-state and remote PhD students, tuition and fees can vary. In the case of a tie, the school with the lowest tuition costs ranked the highest. No schools are ever given preferential treatment of any kind. 

If you’re passionate about marketing and willing to put in the work, a PhD in marketing can be a rewarding experience. Next, we’ll take a deeper look at the best online PhD in marketing programs. 

See Also: The Complete Guide to Online PhD and Doctorate Programs

Ranking The Best Online Marketing PhD Programs

California Miramar University

San Diego, California

Doctor of Business Administration in Marketing

CMU, marketing online, DBA in marketing, marketing PhD, online PhD, online DBA in Marketing, marketing degrees

California Miramar University features a DBA in Marketing online. CMU is an accredited online university. Courses are delivered through Moodle, the school’s online Learning Management System. All course materials and resources for this DBA are 100 percent online. And no campus visits are required. In addition, coursework is asynchronous. So you can study and interact with your business professors and peers when it is most convenient. Some of the courses in the marketing online program include:

  • Advanced Marketing
  • Consumer Behavior 
  • Strategic Marketing Management
  • Advanced Analytical Market Research
  • Marketing Communications and Experiential Marketing
  • Pricing Theory and Practices 
  • Organizational Theory and Corporate Governance
  • Modern Business-Driven Technologies and E-commerce
  • Organizational Change Management and Business Ethics

These courses enhance students’ skills and provide them with new knowledge. They will learn to effectively manage the entire scope of the product life cycle. And they will be able to do this ethically, legally, and strategically.

All online students can access the school’s library system and information network. Plus, marketing students will be supported by the whole CMU team. In addition, financial aid, scholarships, and military discounts are available for online doctorate students. 

Accreditation: Distance Education Accrediting Commission 

Marketing Ph.D. Tuition: $7,020

Points: 9

Liberty University

Lynchburg, Virginia

Doctor of Business Administration in Marketing 

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Liberty University features a DBA in Marketing online. This is one of the most flexible degrees in this ranking. The program is ACBSP accredited and offered through Liberty’s School of Business. There are no campus visits required. However, online students can come to campus for optional intensives if they choose to do so. You will need 60 credits to graduate. And you can transfer in up to 50% of the doctorate degree total. 

You can earn this DBA in Marketing in as little as three years. With transfer credits, motivated students may be able to complete the program faster. However, you can also go at your own pace and take longer. This allows you to complete your studies around your career and other obligations. Classes for this doctoral degree are each eight weeks long. You will take business courses as well as those related to marketing. Some of the courses in the online doctor of marketing may include:

  • Supply Chain Management 
  • Marketing for Competitive Advantage
  • Managing Human Resources 
  • Strategy Formulation & Strategic Thinking 
  • Strategic Marketing Management 
  • Marketing Promotions 
  • Market Research
  • Brand Management

There are several start dates throughout the year, so you can get started on your marketing doctorate right away. Online students will learn from professors with years of experience in marketing and business. Classes are asynchronous. So you can access your course materials 24/7 whenever it is convenient for you. Liberty also offers a convenient master’s degree in marketing online

Accreditation: Southern Association of Colleges and Schools Commission on Colleges

Marketing Ph.D. Tuition: $7,893

Points: 9

Kennesaw State University

Kennesaw, Georgia

Ph.D. in Business Administration With a Concentration in Marketing

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KSU features a hybrid Ph.D. in Business Administration with a Marketing Concentration. It is offered through the Coles College of Business. This innovative program is AACSB-accredited and highly flexible. Most of the coursework is online. However, online students must come to campus each month for weekend residencies. The 48-credit program takes about three to five years to complete. Some of the areas of study for this marketing doctorate include:

  • Business-To-Business Marketing
  • Communication: Advertising and Promotion
  • Marketing and Consumer Behavior
  • Consumer Privacy
  • Emerging Markets
  • International Marketing
  • New Product and Technology Adoption
  • Retailing
  • Sales Management
  • Sales Performance
  • Sustainability

This online program prepares candidates for leadership roles in teaching, research, and academia. Courses are taught by KSU’s well-published faculty. All marketing students in this program must complete a research-based dissertation. However, they can choose from a two-paper dissertation or a longer single-essay dissertation. 

Prospective PhD students can attend in-person workshops, information sessions, and more. This will allow them to interact with students currently enrolled in the program. And it will enable them to see if it is a good fit before they fully commit. Marketing students can only enter the program in the Fall semester. 

Accreditation: Southern Association of Colleges and Schools Commission on Colleges

Marketing Ph.D. Tuition: $5,328

Points: 8

University of Maryland

College Park, Maryland

Doctor of Business Administration in Marketing

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The University of Maryland features a Marketing DBA. It is offered through the Smith School of Business and the UM Global Campus. This 54-credit program can be completed in as little as three years. DBA students are required to attend a two-day residency each term. However, beyond that, the coursework is entirely online. Marketing students will work with a faculty mentor to design a program to meet their goals. Some of the areas of research include:

  • Marketing Analytics
  • Digital/Technology Marketing
  • E-Commerce and Retail Management
  • Social Media Strategies
  • Customer Relationship Management
  • Brand and Product Management
  • Advertising and Marketing Communications
  • New Product Development and Innovations

Students take this program as a cohort. This structure promotes interactive partnerships among faculty and students. And it serves as a network for lifelong learning. Students also benefit from exposure to global perspectives. And they have the opportunity to collaborate with classmates from all over the world. 

The Marketing DBA is a terminal degree designed for experienced professionals. Students in this online program will gain leadership skills and high-level knowledge for executive roles in marketing. UMA also offers an excellent master’s degree program in marketing

Accreditation: Middle States Association of Colleges and Schools

Marketing Ph.D. Tuition: $16,238

Points: 8

Grand Canyon University

Phoenix, Arizona

Doctor Of Business Administration in Marketing

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Grand Canyon University features two DBA in Marketing online programs. The first is a DBA in Marketing that focuses on Quantitative Research. The second is a DBA in Marketing that focuses on Qualitative Research. Choosing the right one for you will depend on your interests and goals. 

In the Quantitative program, students analyze events by interpreting numeric data. The Qualitative program offers insight into how and why people think and behave. Some of the online courses for this marketing doctoral program may include:

  • Emerging Issues in Financial Management
  • The History and Philosophy of Marketing
  • Foundations of Research Design
  • Digital Technology and Consumer Behavior
  • Data-Driven Marketing Management
  • Complexity of Marketing
  • Data Collection and Management

Students will need to participate in two or three five-day residencies. These take place on the GCU campus in Phoenix. They allow doctoral students to benefit from networking opportunities with other business leaders and marketing professionals. 

The online DBA programs both require 60 credits. Grand Canyon University allows students to transfer in up to nine of them. Coursework is primarily asynchronous. This will enable you to fit your studies around your busy schedule. Online doctoral students have many resources to help them succeed. They can access academic counseling, technical support, eBooks, and more. Financial aid and scholarships are available. 

Accreditation: Higher Learning Commission

Marketing Ph.D. Tuition: $10,655

Points: 7

National University

San Diego, California

Doctor of Business Administration in Strategic Marketing

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National University features a 100% online DBA in Strategic Marketing. No residencies or campus visits are required to complete the program. This DBA provides high-level training for leadership business roles. The marketing specialization focuses on advanced digital marketing tools and real-world global strategies. With this online program, you can earn your DBA in Marketing in about 64 months. Courses are eight weeks long. Some of them include:

  • Business Strategy and Innovation
  • Ethics in Business
  • Quantitative Research Design and Methodology
  • Qualitative Research Design and Methodology
  • Marketing Change Leadership
  • Marketing Economics Innovation
  • Marketing Science
  • Strategic Marketing Communication
  • Global Product Strategy

Students can also opt to pursue a Ph.D. in Business with a Specialization in Strategic Marketing. This online program focuses on research-based leadership strategies. Students gain the skills to lead dynamic marketing campaigns ethically and effectively. 

The Ph.D. also has no residency requirements. This 60-credit program can be completed in about 40 months. And there is a new start date every Monday, so you can begin your doctoral degree immediately. 

The coursework is asynchronous. So students can complete their studies at their own pace. No group projects are involved. Scholarships and financial aid may be available. The programs are accredited by the Accreditation Council for Business Schools and Programs. NU also offers a top-ranked master’s degree program in marketing. It’s an online MBA with a Specialization in Marketing.

Accreditation: WASC Senior College and University Commission

Marketing Ph.D. Tuition: $15,912

Points: 7

Pace University

New York, New York

Doctor of Professional Studies in Business: Marketing Specialization

Pace Unviersity, marketing online, DBA in marketing, marketing PhD, online DBA

Pace University features a hybrid Doctor of Professional Studies in Business. Students can further customize the doctoral degree with an optional Marketing Specialization. The program is offered through the Lubin School of Business. And it is accredited by the Association to Advance Collegiate Schools of Business. It is designed to help you achieve your professional goals in academia or the workplace. 

Coursework is flexible and convenient. And you can complete your assignments on your own time. The program can be completed in three to five years. Students move through the program as a cohort. The program has an excellent selection of marketing electives. And that makes it one of the best programs in our school ranking. Some of the courses may include:

  • Marketing Management
  • Consumer Research
  • Consumer and Organization Buying Behavior 
  • Market Measurement and Forecasting 
  • Business Research and Survey Methods 
  • Advertising and Sales Promotion 
  • Advertising Campaign and Media Strategy 
  • New Product Planning and Development
  • International Marketing 
  • Advanced Case Studies in Marketing Management 
  • Marketing of Services
  • Marketing of Financial Services 
  • Entrepreneurial Marketing 
  • Business-to-Business Marketing 
  • Interactive and Direct Marketing 
  • Customer Relationship Management 
  • Strategic Marketing Planning

Students in this online program will need to attend doctoral seminars 10 Fridays each year. These are mandatory and make up 20 percent of your overall grade. The campus is located in New York City near Wall Street. These in-person experiences will allow you to collaborate with your cohort and instructors. Additionally, students will have many opportunities to meet with their cohort online. During these times, you can exchange viewpoints and insights and discuss your assignments. 

All doctoral candidates complete a six-credit, two-semester, independent-study publishing tutorial sequence. This is completed under the supervision of a Lubin faculty member. Candidates for this Ph.D. marketing online program will conduct research and develop expertise on a topic of their choice. 

Accreditation: Middle States Commission on Higher Education

Marketing Ph.D. Tuition: $25,560

Points: 7

Keiser University

Fort Lauderdale, Florida

Doctor of Business Administration in Marketing

Keiser University, marketing online, DBA in marketing, marketing PhD, online DBA

Keiser University features an online DBA with a specialization in Marketing. This program is for experienced business professionals and future members of academia. Students will learn advanced leadership and decision-making skills. And there is a strong focus on the global business environment. The DBA program features three specializations. These include Marketing, Management, or Global Business. For the Marketing Specialization, students will take courses like:

  • Global Business
  • Marketing Management 
  • Strategic Decision-Making for Managers 
  • Methods and Analysis of Quantitative Research
  • Survey Research Methods
  • Business Research and Publication 
  • Emerging Issues in Marketing 
  • Seminar in Global Marketing
  • Seminar in Marketing Models and Theory 
  • Consumer Behavior Theory and Practice 

Students in this program will need to come to campus for two residencies. The first takes place during the first year. The second occurs prior to taking the comprehensive exam. A dissertation is required. The program is accredited by the Accreditation Council for Business Schools and Programs. 

The program requires 60 graduate semester credit hours. It can be completed in 24 to 42 months. The time for completion depends on individual factors. However, students can transfer in up to 18 credits toward this doctoral degree. Courses are all eight weeks in length. And they are taught by the same world-class faculty that teaches on campus. 

Accreditation: Southern Association of Colleges and Schools Commission on Colleges

Marketing Ph.D. Tuition: $30,032

Points: 7

Alliant International University

San Diego, California

Doctor of Business Administration With a Specialization in Marketing

AIU, marketing online, marketing managers, DBA in marketing, marketing PhD, online DBA

Alliant International University features an online DBA with a Specialization in Marketing. It is offered through the California School of Management and Leadership. And it is accredited by the Accreditation Council for Business Schools and Programs. With this program, you can earn your DBA in as little as three years. However, you can also take longer if you want to. Courses are scheduled in eight-week term formats. And students take one or two courses per term. Some of the courses may include:

  • Qualitative Research Methods
  • Contemporary Readings in Marketing
  • Marketing Research and Data Analytics
  • Organizational Behavior and Development
  • Creating Change and Innovation
  • Leadership of Cross-Cultural and International Management
  • Critical Issues in Business Management

The marketing specialization provides an overview of marketing across a variety of areas. You will learn how marketing is used in organizational strategy. You will experience real-world applications of marketing and business. And you will participate in internships or experiential projects. These experiences will help you with your professional growth. 

Alliant has an impressive student-to-faculty ratio of 5 to 1. Additionally, class sizes are small. So students get focused attention from their professors. All students will complete a dissertation. For this, candidates will be paired with a faculty mentor. Their mentor will guide them through the entire dissertation process. Financial aid and scholarship opportunities are available for this DBA program. 

Accreditation: WASC Senior College and University Commission

Marketing Ph.D. Tuition: $10,655

Points: 6

Baker College

Owosso, Michigan

Doctor of Business Administration with a Specialization in Marketing

Baker College, marketing online, marketing managers, DBA in marketing, marketing PhD, online DBA

Baker College offers an online Doctor of Business Administration. Students in this program can design their own specialized field of study. In this case, a candidate would specialize in marketing. During the first year, they will complete the prescribed content. In the second year, they move to independent research focused on their area of interest. 

The program requires a total of 60 credits and can be completed in just three and a half years. You will complete doctoral core classes and those related to your specialty. Some of the courses may include:

  • Leadership Theory and Ethics
  • Global Financial Economy
  • Organizational Theory and Behavior
  • Digital Marketing 
  • Consumer Behavior 
  • Multichannel Selling 
  • Advanced Marketing Research 
  • Marketing for Entrepreneurial Ventures 
  • International Marketing
  • Marketing Strategy and Design
  • Consumer Research

Students will need to attend at least one professional residency. This takes place during the first or second year. They will also complete a research-based dissertation. Doctor of Business Administration students will gain the knowledge to solve problems at the highest level of business. And they will graduate with the skills to move into high-level roles. They will also be equipped to begin a career in academia. 

Accreditation: Higher Learning Commission

Marketing Ph.D. Tuition: $10,655

Points: 5

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What Is the Job Outlook for Those With a PhD in Marketing?

Marketing as a whole is a vast industry. Advertising, promotions, and marketing management is projected to grow by 10% through 2031. Over the next decade, around 35,300 new openings for such professionals are projected each year. According to the Bureau of Labor Statistics, the median annual salary for marketing managers is $133,380.

What Is a Marketing Degree?

Marketing is the process of promoting and selling a business or service. And it’s a huge component of the business field. Marketing includes market research, advertising, and so much more. However, from a more practical standpoint, marketing is a study of relationships. Marketers are responsible for creating positive relationships between customers and businesses. 

A marketing degree is a program designed to prepare you for all that. Marketing is a fast-paced field because consumers are constantly changing. It takes creativity, flexibility, and strong skills in problem-solving. When you earn a marketing degree, you’ll develop those crucial skills and gain so much more along the way.

There are different types of marketing degrees. You can study marketing at the bachelor’s, master’s, and doctoral levels. You can even take some marketing business courses at the associate level. However, most entry-level jobs will require at least a bachelor’s in marketing. You can also pursue an undergraduate degree in a related field to lay the groundwork for graduate study in marketing. 

At the graduate level, a Master’s in Business Administration program. is the primary option. You can take a Master of Business Administration with a concentration in marketing. Some online schools may also offer a Master of Science in Marketing, but the MBA is more widely available. 

There are also PhDs in Marketing. These programs go into marketing on a much deeper level. Students learn advanced business research methods. And they spend a lot of time on their own areas of interest. These programs are geared more toward those wanting a research or academic career. But again, the Doctor of Business Administration seems to be offered at most institutions. A Doctor of Business Administration in Marketing prepares you for advanced careers in the field. 

What Does a Marketing Degree Teach You?

Since marketing is such a huge discipline, a marketing degree has much to teach you. In an undergraduate marketing program, the curriculum will give you a broad overview of business. And it will cover the core principles of marketing. You can use this degree to find an entry-level marketing position. But it can also be an excellent foundation for graduate study. It all depends on your interests and professional goals. Some of the core marketing classes in online DBA programs may include:

  • Business-to-Business Marketing
  • Consumer Behavior
  • Macroeconomics
  • Managerial Communications
  • Market Research
  • Digital Marketing
  • Principles of Finance
  • Principles of International Business
  • Principles of Management
  • Principles of Marketing
  • Supply Chain Management
  • Advanced Business Research Methods
  • Marketing Strategy

As you advance academically, the courses get more in-depth. And they are tailored toward more specific aspects of marketing. 

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How to Get a PhD in Marketing Degree

Getting a PhD in marketing requires dedication, hard work, and perseverance. Such online programs are rigorous and challenging. But if you are determined to earn your doctorate degree, you can do it! Here are the general steps to earning a Ph.D. or Doctor of Business Administration in Marketing online.

Earn a Bachelor’s Degree

The first step to getting a Ph.D. in marketing is to earn a bachelor’s degree. You could pursue a bachelor’s degree in marketing, of course. But you can also look into degrees in related fields. These may include business, accounting, business management, economics, or finance. You will need a strong academic background in these areas. This will help you prepare for the rigorous coursework and research required for a Doctor of Business Administration.

There are numerous bachelor’s marketing programs both on campus and online. So this step is relatively easy. 

Gain Work Experience

Many Ph.D. programs prefer candidates with some work experience in the field of marketing. This may be in the form of internships, entry-level roles, or other relevant experience.

Research Programs

Research online doctoral programs in marketing. Then, identify those that align with your interests and career goals. Look for programs that have expert faculty and funding opportunities. The best marketing Ph.D. programs also have a good track record of job placement after graduation.

Apply to Programs

Once you have a list of the top online doctoral marketing programs that interest you, you are ready to apply. You will need to carefully and thoroughly submit your application materials. These usually include transcripts, test scores, letters of recommendation, and a personal statement.

Complete Coursework

Once accepted into a doctoral program, you must complete the required coursework. You will also likely have electives to choose from. Your courses will prepare you to conduct independent research in your area of interest.

Pass Comprehensive Exams

After completing coursework, you will need to pass comprehensive exams. These exams will test your knowledge of marketing theory and research methods.

Conduct Research

The bulk of a doctoral online marketing program involves research. This independent research will be in your area of interest. And it will culminate in a dissertation. Your dissertation demonstrates your mastery of the subject. And it contributes new knowledge to the field.

Defend Dissertation

Once your dissertation is complete, you will need to defend it before a committee of faculty members. This tests your ability to articulate your findings and defend your conclusions.

Obtain Degree

Once you have successfully defended your dissertation, you will be awarded your degree. 

What Can You Do With a Marketing Degree?

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Marketing is all about promoting products and services. But a lot of roles fall under that umbrella. As a result, there are numerous marketing careers to pursue with a doctorate in marketing online. All businesses need people who are skilled in various areas of marketing. Some common job titles in the field include:

  • Brand Manager
  • Content Marketing Producer
  • Brand Strategist
  • Client Strategist
  • Data Scientist
  • Product Manager
  • Copywriter
  • Marketing Manager
  • Research Analyst
  • Media Planner
  • Promotions Coordinator
  • SEO Manager
  • Director of Internet Marketing
  • Social Media Coordinator
  • Digital Marketing Specialist
  • Director of Web Analytics

What Tasks Are Involved in a High-Level Marketing Role?

With a doctoral degree in marketing, you’ll be qualified to perform a wide range of tasks. These will depend on the company and your position. However, here are some typical tasks involved in a high-level marketing role:

  • Conducting market research to identify customer needs, preferences, and trends.
  • Analyzing and interpreting market data to inform marketing decisions.
  • Developing and implementing marketing strategies and plans to achieve business objectives.
  • Analyzing and interpreting market data to inform marketing decisions.
  • Collaborating with other departments to ensure marketing efforts align with overall business goals.
  • Developing and managing marketing budgets and resources.
  • Managing and leading marketing teams, including hiring, training, and performance management.
  • Creating and managing marketing campaigns across multiple channels. This includes digital, social media, print, and more.
  • Developing and managing relationships with agencies, vendors, and media outlets.
  • Developing and managing marketing automation and CRM systems.
  • Developing and implementing brand positioning and messaging.
  • Managing product launches and go-to-market strategies.
  • Measuring and analyzing marketing performance and ROI and making data-driven decisions.

What Can I Do With a Doctorate or PhD in Marketing?

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A PhD in Marketing is the academic apex. And it is a sign of years of dedicated study and professional experience. A doctorate in marketing opens you up to an incredible range of opportunities. You’re essentially an expert because you hold the highest level of education one can obtain. As a result, many who have earned their PhD in Marketing opt to work in an educational setting.

Most colleges require their tenure-track professors to hold PhDs in their respective fields. However, there are other avenues you could pursue in academia. With that said, it’s worth noting that marketing professors are some of the highest-paid in education. That’s because the field is continually evolving and growing. So education plays a massive role in that. You could also get an even higher-level job at a university as a department leader or program director.

If you’re not interested in working in education, that’s okay. There are even more opportunities for marketers in the business world. Marketing experts are very desirable to employers. The skills they have can put businesses ahead of the curve. 

A common position for those with a Doctor of Business Administration in Marketing is that of a Market Research Analyst. The Bureau of Labor Statistics projects that the need for these professionals will increase by 19% over the next decade. That’s much higher than the average for all other occupations. As an analyst, you gather data about specific populations and their purchasing behavior and habits. You then use that information to provide industry guidance. Engineering, medicine, management, finance, and government rely heavily on such research. So the demand is growing for those well-equipped to handle this role.

With a doctorate in marketing, you could also land yourself a position as a top executive. Chief Marketing Officers lead broad marketing and sales teams. They are responsible for overseeing all the marketing, sales, and advertising for a particular business. They use their expertise to develop effective teams and strategies. And their skills impact the organizations they work for positively. 

Do you want to ensure you’re prepared for the professional marketing role you desire? Be sure to tailor your academic journey to those goals. Work closely with your advisor to select an appropriate plan of study. Explore electives to bolster your skills. Consider taking internships that give you direct field experience. The more equipped you are to handle the specific tasks of a role, the more desirable you’ll be as a candidate.

How Much Can You Make With a DBA or PhD Marketing Degree?

Marketing is a field that is known to pay very well. However, it is essential to keep in mind that there are a lot of different factors that contribute to your salary. These can include your education, work experience, and geographic location, among other things.

The higher your education is, the higher your salary tends to be. Those with a doctorate in marketing have the skills and experience needed for higher-level positions. Here’s a list of some of the highest-paying careers you could hold with a marketing degree and their average salary:

Ph.D. in Marketing Salary Averages

Job TitleAverage Annual Earnings
Marketing Director$108,926
Market Research Analyst  $111,000
Product Marketing Manager$106,882
Senior Marketing Manager$121,111
Vice President of Marketing$151,959
Account Management Executive$123,827
Chief Marketing Officer$176,930
Marketing Professor$156,440


Figures are taken from Glassdoor, PayScale, Salary Explorer, and BLS.

This concludes our ranking of the top marketing Ph.D. programs.

OCP Staff

June 2023

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