A bachelors degree in marketing can help professionals pursue a rewarding career in the marketing field. Careers in this field including market research analyst, marketing manager, sales manager, advertising sales agent, promotions manager, survey researcher, green marketer, and more.
A bachelors degree in the field prepares graduates for entry-level management jobs in brand management and corporate marketing. In school, students learn how to evaluate market trends, identify consumer needs, promote products, and develop pricing strategies.
The Bureau of Labor Statistics predicts that the marketing research analyst field will see a 32 percent employment growth rate between 2012 and 2022, higher than the average rate of employment growth for all occupations. With this in mind, it is important for those interested in the field to earn credentials that will help them get hired.
Here are the 20 best online marketing bachelors programs in the United States, based on faculty strength, range of classes, academic vigor, and rankings.
#1 – University of Alabama at Birmingham
Location: Birmingham, Alabama Tuition: $528 (in state), $940 (out of state) per credit
The University of Alabama at Birmingham offers an online marketing bachelor’s program that requires 120 credits, including 78 program-specific business courses. Students are provided with an award-winning faculty, a student support system, a 24-hour technical help desk, and more. Classes in the marketing program include Retail Marketing, Industrial Distribution Marketing, Marketing Research, and Social Media Marketing.
#2 – Colorado State University-Global Campus
Location: Greenwood Village, Colorado Tuition: $350 per credit
Colorado State University-Global Campus offers an online Bachelor of Science in Marketing program. Students are prepared for careers in consulting advertising, brand management, and public relations. Students can customize the program with a specialization in consumer communication, analysis, planning, business relations, management and use of research, and decision-making techniques.
#3 – Indiana Wesleyan University
Location: Marion, Indiana Tuition: $25,346 per semester
Indiana Wesleyan University’s online Bachelor of Science in Marketing covers the marketing of products and services, sales management issues, advertising and promotions, marketing communications, and sales and applied marketing research. Along with marketing information, the program also provides students with general business skills. They learn about fundamental financial, economic, and general management principles. Students must complete 124 credits, including 30 credits in liberal arts classes.
#4 – University of Minnesota Crookston
Location: Crookston, Minnesota Tuition: $436.54 per credit
Students at the University of Minnesota Crookston can enroll in an online marketing bachelor’s program that covers marketing issues in a global business environment. Students earn hands-on experience by working with regional businesses, performing exploratory marketing studies, and other tasks. The online program requires 120 credits, including 54 within the marketing major.
#5 – Regis University
Location: Denver, Colorado Tuition: $250 per credit hour
Regis University’s online Bachelor’s in Marketing degree prepares students for careers in marketing, advertising, promotions, sales, and public relations. Students learn a strategic managerial method to integrated marketing. The program includes topics like coordinating market research, marketing strategy, sales, brand management, public relations, and pricing. The marketing degree requires 128 credit hours.
#6 – Linfield College
Location: McMinnville, Oregon Tuition: $19,150 per semester
Students at Linfield College can pursue a marketing bachelor’s program through the online environment.The program includes online classes as well as opportunities for hands-on internships and independent study. Students can receive credit for previous college courses and for prior on-the-job learning. Electives include Entrepreneurship, Topics in Management, International Management, and more. Students must complete 125 credits in classes, independent study, and an internship.
#7 – Huntington University
Location: Huntington, Indiana Tuition: $365 per credit hour
Huntington University offers an online, accelerated Bachelor of Science in Marketing degree through its Professional Programs division. Students learn through coursework in business, including specialized marketing training in areas like advertising and salesmanship, digital marketing, market research, and public relations and social media. The capstone course offers students the opportunity to address a real business organizational issue with a thesis-type report and an oral presentation. Students must complete 128 credits, including 51 in marketing classes, to graduate.
#8 – California Baptist University
Location: Riverside, California Tuition: $547 per unit
The online marketing bachelor’s program at California Baptist University is offered for students who want a good foundation in international business, finance, business analysis, economics, business law, and marketing. The degree program integrates faith into coursework as a way of developing marketing professionals with moral character and strong ethics. The university offers an accelerated degree program that can be completed in as little as 16 months. The degree requires 124 credits with 49 credits in the marketing major.
#9 – Concordia University Saint Paul
Location: Saint Paul, Minnesota Tuition: $420 per credit
Concordia University Saint Paul offers an online marketing bachelors program that uses an interactive setting with limited lectures and a focus on practical, hands-on learning. In the program, students learn to analyze critical factors driving business. In class, they apply their knowledge to marketplace challenges and opportunities. The 128-credit program can be completed in 24 months or less.
#10 – Grand Canyon University
Location: Phoenix, Arizona Tuition: $470 per credit
Students at Grand Canyon University can pursue an online Bachelor of Science in Marketing degree that covers topics like advertising, marketing management, marketing principles, public relations, and strategic management. The program teaches students with a behavioral science approach that evaluates buyer strategies and decision-making processes. The degree requires 120 credits, 56 of which must be in marketing classes.
#11 – Post University
Location: Waterbury, Connecticut Tuition: $570 per credit
Post University’s Malcolm Baldrige School of Business confers an online Bachelor of Science in Marketing degree. The program covers current marketing theory and best practices to prepare students for careers in advertising, direct marketing, distribution, marketing research, packaging, product planning, and public relations. The program offers classes in eight-week modules six times a year. Students can pick from tracks in General Marketing, International Marketing, and Sales Marketing.
#12 – University of Maryland University College
Location: Upper Marlboro, Maryland Tuition: $279 (in state), $499 (out of state) per credit
University of Maryland University college offers an online marketing bachelor’s program. Students learn how to implement strategic skills, meet company goals using analytic and managerial techniques, use effective verbal and nonverbal communication skills, perform research, and create and maintain positive relationships with coworkers, managers, and customers. Students must take a capstone course before graduation to demonstrate the skills and knowledge they gained through previous coursework.
#13 – Franklin University
Location: Columbus, Ohio Tuition: $484 per credit
Franklin University’s online Bachelor’s in Marketing degree includes classes like advertising, integrated marketing, marketing behavior, and marketing research. Students can pick from electives in E-Commerce, Media and Crisis Communication, Internet Marketing, Relationship Marketing, Persuasive Strategies, Public Relations and Promotional Strategy, and Marketing Internship Global Marketing. The capstone project teams students in marketing with those in other majors, including human resources management and financial management.
#14 – Western Governors University
Location: Salt Lake City, Utah Tuition: $2,890 per term
The online marketing bachelors program at Western Governors University prepares students for a marketing career by teaching the skills and knowledge necessary for success. The program includes areas of study in marketing and communication, finance, project management, business law and ethics, marketing management, and quantitative analysis for business. Students must complete 121 competency units for graduation, including a written capstone course.
#15 – Southern New Hampshire University
Location: Manchester, New Hampshire Tuition: $320 per credit hour
Southern New Hampshire University offers an online Bachelor’s in Marketing program that provides entry-level or mid-level marketing professionals with solid skills. The program includes topics like customer relations, market research, purchasing, product/brand management, product distribution, purchasing, and sales. Students can structure the program to fit their interests with a variety of electives.
#16 – Capella University
Location: Minneapolis, Minnesota Tuition: $330-$382 per credit
Students at Capella University can earn an online Bachelor’s in Marketing degree with 180 credits. The university offers core courses in Fundamentals of Leadership, Fundamentals of Human Resource Management, Fundamentals of Marketing and Sales, and more. Online marketing students can add specialization courses like Ethics and Enterprise, E-Business Sourcing, and Brand Identity and Marketing Communications.
#17 – Florida International University
Location: Miami, Florida Tuition: 212.77 per credit (in-state), $329.77 per credit (out-of-state)
FIU has offered online programs since 1998. One of those is their Bachelors of Business Administration with a concentration in Marketing. This is a 120 credit-hour program that can be completed 100% online. There are required core classes, but students have the choice of 5 different major courses, and 12 electives (they pick 2). Areas of study covered include many industry-relevant skills and can lead to a career in public relations, communications, online marketing, retail, market research, advertising, and more.
#18 – Northwood University
Location: Midland, Michigan Tuition: $25,130 per year
Students at Northwood University can enroll in an online marketing bachelor’s program that focuses on marketing function, including business-to-business marketing, marketing research, marketing management, and integrated marketing. Students can decide between online classes, on-campus classes, or a combination of both. The program is designed so students work independently and in teams to create marketing plans.
#19 – Baker College Online
Location: Flint, Michigan Tuition: $240 per credit hour
Baker College Online offers a Bachelor’s in Marketing program that provides students with a solid background in marketing management, research, and strategy. The degree requires 93 credits, including 29 in the marketing major. Students complete case studies and business simulations, along with classes in sales management, marketing communications, and product development.
#20 – National University
Location: San Diego, California Tuition: $354 per credit
National University offers an online marketing bachelor’s program that combines marketing principles with the latest communication technology. The program prepares students for careers in advertising, fundraising, marketing, public relations, and sales. Students learn about business as well as advanced communication skills necessary for broadcast, mobile, personal, print, and social media. The degree requires 180 credits for graduation.