Marketing has changed immensely over the last few decades. With the emergence of new content types, revenue streams, and tons of new ways to track consumer behavior and outcomes, even seasoned marketing professionals are retooling for the 21st century. Online bachelor’s in marketing degrees often focus on one of a variety of sub disciplines: digital marketing, marketing management, sales, or advertising. Many marketing programs are also integrally tied to business departments, offering business basics as a backdrop for successful marketing decisions.
According to the Bureau of Labor Statistics, marketing positions at both management and research levels are expected to grow at average rates or faster until 2022. Analyst or research type positions are expected to increase in volume by 23% while management positions are expected to grow by 12%. For both positions, the largest number of marketers and marketing positions are available in (descending order) California, New York, New Jersey, Illinois, and Texas.
Common Career Paths and Salaries
- Advertising, Promotions, and Marketing Managers: $115,750 per year
- Brand or Product Manager: $90,697 per year
- Sales Manager: $108,540 per year
- Advertising Manager: $76,633 per year
- Marketing Analyst: $60,800 per year
- Academic Reputation (1/3): the relative ranking of the program’s parent institution according to other high profile rankings such as US News.
- Affordability (1/3): the estimated average out-of-state per credit hour tuition for online bachelor’s in marketing degrees.
- Student Satisfaction (1/3):average student satisfaction with online bachelor’s in marketing degrees and review scores adjusted for number of reviews.
Top 10 Online Bachelor’s in Marketing Degrees
Western Governor’s University offers extremely flexible online bachelor’s degrees in marketing. With competency-based learning, students can test out of subjects they already know and focus on what they really need to learn. In line with their competency-based system, students must complete 120 competency hours to graduate. This process generally takes around two years for holders of an associate’s degree, and 3-4 for new college students. Tuition is based on six-month terms and charged at a flat rate of $2,890. Another cost-saving and career-boosting aspect of the program is that students study for and complete their CompTIA Project+ certification. Testing fees are included in general tuition. Currently, Western Governors University is ranked 2nd for student satisfaction of schools we surveyed.
- Estimated Per Credit Hour Tuition: $250
Colorado Technical University offers an online bachelor’s degree in business administration with a marketing concentration that may be started at a number of different dates each year. A large number of other concentrations are also available through the business administration degree, and may be paired with a marketing concentration with additional coursework. 180 credit hours of work are required for new students to graduate, with an estimated per credit hour tuition rate of $325. Intellipath technology enables students to get their own tailored curriculum based on what they need to learn most, a unique offering from Colorado Technical University’s online degree offerings. Currently Colorado Technical University is ranked 4th for student satisfaction of the schools we surveyed.
American Intercontinental University offers a fully online bachelor’s in business administration with a focus on marketing. The program has a range of start dates each year, and is designed to be completed in an accelerated time frame of 36 months. AIU degrees are meant to quickly get students up-to-date with standard industry knowledge, and help to transition students into the workforce with support for internships and career connections. The estimated per credit hour tuition is $302, making the program the 7th cheapest of those surveyed. Currently American Intercontinental University is ranked 3rd for student satisfaction of the schools we ranked.
- Estimated Per Credit Hour Tuition: $302
Colorado State University’s Global Campus offers fully online bachelor’s degrees in marketing that can be coupled with over 20 other focus groups to build specialized degrees. CSU Global’s degree optimization program helps students to be career ready, and advertise their developing skill sets in a more clear-cut fashion by awarding certifications in key competencies throughout the process of obtaining a degree. Online degree programs at Colorado State also offer a number of ways to obtain credit for prior learning or life experience. Estimated tuition per credit hour is currently $350 at CSU’s Global Campus. CSU is ranked 9th for student satisfaction of schools surveyed.
- Estimated Per Credit Hour Tuition: $350
Capella University offers a fully online bachelor’s of science in business degree with a specialization in marketing. The degree offers numerous start dates year around, requires 180 credits for graduation, and many courses offer the option of being taken in accelerated 5-week or 10-week formats. Up to 135 credits (a majority of the program of study) may be transferred in. Eight further concentrations may also be completed to augment marketing learning. Currently tuition is $330 per lower-level credit hour, and $382 per upper-level credit hour. Capella University is ranked 9th in student satisfaction of schools surveyed.
- Estimated Per Credit Hour Tuition: $356
Columbia Southern University offers a fully online bachelor’s of science in business administration with a marketing specialization. Online support services include access to the same support offices as traditional students, as well as a student resolution office and remote proctoring for tests on demand. Terms begin around every five weeks year-round, allowing for students to tailor courses to their own schedules, accelerating or spreading out courses as needed. Columbia Southern University’s estimated per credit hour tuition is currently $210, making the program the third most affordable of those surveyed. Columbia Southern University also came in 1st place for student satisfaction of programs surveyed.
Southern New Hampshire University offers a fully online bachelors in science in marketing, that also offers a concentration in social media marketing online. Students may take courses at their own pace, accelerating or decelerating offerings through 6 9-week terms that start year around. Up to 90 credit hours may be transferred, allowing students to more than half their time until degree with previous experience in a topic. Estimated per credit hour tuition is currently $320, making the program the 8th most affordable of those surveyed. Student satisfaction at Southern New Hampshire University is currently ranked 8th of programs surveyed.
- Estimated Per Credit Hour Tuition: $320
The University of Phoenix offers a fully online bachelor’s of science in business with a concentration in marketing. The program offers a great deal of flexibility through numerous yearly start dates, as well as a wide number of certifications with which students may augment degree offerings. Prior learning assessments allow students to increase the number of Estimated tuition per credit hour is currently $410 for 100 and 200 level classes, and $635 for upper level coursework. Currently the University of Phoenix is ranked 9th of programs surveyed in regards to student satisfaction.
Liberty University offers a bachelor’s of science in business with four marketing concentrations: digital marketing and advertising, marketing analytics, marketing sales management and professional selling, and strategic marketing management. All concentrations require 120 credit hours to graduate, but can be accelerated through the use of a generous prior learning and life experience and transfer policy. Intensives are also available, in which students visit campus in Lynchburg, Virginia for brief accelerated learning experiences. Estimated per credit hour tuition is currently $375. Liberty University is ranked 6th for student satisfaction of programs surveyed.
Regent University offers a fully online bachelor’s in science in business with a concentration in marketing. The degree requires 120 credit hours to complete and may be accelerated through 8-week course offerings. Full support services are offered, including access to library resources and periodicals, a writing center, career services, recordings of chapel services, and even the ability to study abroad. A wide array of military support services are also available. Currently the estimated per credit hour tuition at Regent University is $395. Regent University is ranked 29th of programs surveyed in student satisfactions.
- Estimated Per Credit Hour Tuition: $395